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New private equity owner plans to create standalone company.
July 25, 2019
By: Christine Esposito
Editor-in-Chief
Bayer has sold Dr. Scholl’s to Yellow Wood Partners for $585 million. The iconic brand has a 110 year heritage with unmatched brand equity in the foot care category and the No. 1 sales position in the most attractive segments. The brand generated sales of $234 million in 2018 through the sale of its inserts and treatment products. With the acquisition of Dr. Scholl’s, Yellow Wood Partners will create a stand-alone company. “The Yellow Wood team is excited to become the next steward of...
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